Free Utah Real Estate.com

In case you didn’t already know, FSBO (say fiz’ bo) stands for “for sale by owner” in real estate agent parlance.

FSBO’s opt to sell their home on their own in order to avoid paying a commission to an agent, which sounds like a good deal, provided you can successfully A. sell you home, B. get a good price, C. avoid any financial or legal problems, D. handle all the marketing, paperwork, etc.

But I’ll save the ups and downs of going it alone for a future blog post.

For today, I’ll just point out that the one thing FSBO’s need most is buyers, and the best way to get buyers is to advertise.

A sign on the lawn catches the eye of whoever happens to drive by.

An ad in the classifieds catches whoever reads them that day (or week, or however long you run the ad).

The problem with most advertising is money. Advertising costs money. Classifieds in the local paper can run $65 per week. Most homes spend several months on the market before selling these days, so what amounts to only a fraction of the home’s value can add up in a hurry.

To get to the point, Free Utah Real Estate.com is free advertising. Sure, you can upgrade for under ten bucks per month and make your ad appear above others on searches and display additional photos, but even that’s next to nothing.

An ad on an internet real estate page catches whoever finds that page and property, which is the ever-growing preference among home buyers (and shoppers of all stripes). In fact, 85% of home buyers shop online before buying (up from 70% in 2004 and 41% in 2001).

The problem with most online advertising is that home buyers often have to register to see the complete listing, including the seller’s contact information. Buyers are increasingly reluctant to register for anything due to security and SPAM concerns. I once registered to get some real estate information and my email inbox filled with related SPAM for many years afterward.

Again, Free Utah Real Estate not only allows shoppers to view the complete listing without registration, but promises to never disclose your personal information to a third party nor use your email address for anything other than Free Utah Real Estate services.

Finally, many real estate web pages are complex or hard to navigate, adding frustration while decreasing effectiveness. Free Utah Real Estate has a clean, easy to follow format that even your four year old could probably click through just fine!

Yes, yes, I know, your four year old is more web-saavy than you are yourself!

All I’m saying is that Free Utah Real Estate was built for you and it does what you need it to and keeps things simple and effective and if you’re selling your home, especially without the help of an agent, then you’ll definitely want to take a few minutes to create a free (or upgraded) listing so you can rest easier knowing that you’ve got your beautiful home out where 85% of home buyers can find it.

85% figure taken from http://www.thinkglink.com/Six_Mistakes_Home_Buyers_Make.htm
70% and 41% figures from http://www.businessweek.com/magazine/content/04_19/b3882615.htm.